AG Retailers Grow Sales 5% With Customer Service…

BATON ROUGE, LA: Associated Grocers, Inc., of Baton Rouge, Louisiana (AGBR), a leading retailer-owned wholesale distribution company, joined with The Retail Control Group of Scottsdale, Arizona to launch a 2012 initiative that trains retailers to pro-actively reduce store shrink and grow store sales. The two organizations are partnering to provide the retail members of AGBR with The Retail Control Group’s best-in-class Total Store Manager andCustomer Service Excellence programs.

“These initiatives are part of our on-going work to strengthen our retailers operations and bottom line. We have retailers who reduced perishable and overall store shrink by as much as 15%, dramatically improved cash flow and through this training energized entire store teams to grow profitable sales,” said Emile Breaux, Senior Vice President for AGBR.

The Retail Control Group Team introduced Retail Counselor-led Customer Service Excellence for Sales Improvement initiatives at targeted AGBR member stores. The benefits have been immediate, dramatic and long-lasting.

“I can safely say that the results exceeded everyone’s expectations, with stores growing sales as much as 5%. In this market, that’s a big deal. Retail Counselors and Department Merchandising staff worked with retail store teams and challenged them to beat budgeted sales and profit expectations and engage every customer with a toolkit of new best practices,” said Breaux.

“This is a very exciting and revealing program that challenged us to defy current markets and just grow sales and profit. The guys at Retail Control Group gave us the tools and pushed us to think outside of the box. Our retailers responded with great enthusiasm and now, it’s not just a program. We’re moving forward to help every retailer to grow,” said Kirk Elgin, Retail Counselor at AGBR.

The Retail Control Group is the creator of The Profit Program®. Total Store Manager, Professional Store Supervisor and Customer Service Excellence for Sales Improvement programs are 3 of its 6 best practices training components. Total Store Manager is designed to produce an intense focus on shrink control and loss prevention. Program participants take away valuable and actionable operational practices which help them further maximize profit, without sacrificing top-line sales or customer service. Professional Store Supervisor focuses on operational leadership best practices training that align all activities for sales and profit optimization. Participants gain a deeper understanding of their role in the overall business and how they can leverage their skills in causing more profit through active management of the operational areas of the store. Customer Service Excellence focuses on best practices to beat current sales trends, grow sales and exceed basic budget expectations. Participants will leave with invaluable tools to better engage consumers for the purpose of increasing their overall experience in the store.

“We are very proud of our relationship with Associated Grocers and the results they and their retailers are achieving. They took the challenge, used our tools and executed extremely well. It is a fun process to see retailer’s dramatically reducing store shrink and growing sales with our Total Store Manager and Customer Service Excellence solutions,” said Larry Miller, President of The Retail Control Group.

About Associated Grocers Baton Rouge
From our roots in 1950 with 17 founding member stores to our growing membership of over 220 independent retailers in Louisiana, Mississippi, Texas and Alabama, Associated Grocers remains committed to its original goal of helping the independent grocer remain competitive. The plans have expanded from the simple days of just providing combined buying power to member-retailers and now also include a full line of other services: retail accounting, advertising, engineering, marketing, retail technology, and merchandising. The goal remains simply to become one of the finest Retail Operations Support Centers for our members so that they can operate efficient, customer-focused outlets in the marketplaces they serve. For additional information, see

About Retail Control Group
The Retail Control Group is America’s premier store operations and loss prevention training and advisory resource for the grocery industry. Led by Larry Miller, acclaimed creator of the Shrink Trax program, the National Supermarket Shrink Survey and The Profit Program, the RCG team of experts guarantee bottom-line profit gains through Store Operations & Shrink Control Best Practices, Internal Practices Audits and expert training programs for managers and supervisors, expert shrink control toolkits, smart reporting technology and custom profit-making solutions. For more information see: or call 480-448-8500.